Email Marketing Specialist
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Email Marketing Specialist
Bonnier Corp. is seeking a full-time email marketing specialist to execute the audience engagement and growth strategies for multiple brands through the email channel. Email campaigns include but are not limited to newsletters, sponsored messages and event promotions. This individual will also coordinate mailing schedules, research and communicate best practices, assist in the analysis of channel performance, and participate as a key member of new product development teams.
Responsibilities
The job of Email Marketing Specialist is to facilitate effective and consistent communication between Bonnier Corporation s brands and their audiences. To that end, this individual will work consistently with editors and marketers from assigned brands to regularly and successfully perform the following
Responsibilities:
Lead email channel management for a select group of Bonnier Corp. brands.
Communicate email best practices and facilitate adoption across the company.
Verify compliance with CAN-SPAM and ISP anti-spam requirements.
Manage all email list generation activities and oversee the health of each list.
Communicate new features, platform changes and procedural changes to key stakeholders.
Assist in the analysis and reporting of email campaign performance metrics.
Perform A/B and multivariate testing.
Analyze, segment and maintain multiple target lists.
Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.
Skills / Requirements
Bachelor's degree in Management, Journalism or related business / technical or communications field.
Email marketing experience required, preferably 2
years.
General understanding of HTML.
Experience with email vendor (Silverpop, CheetahMail or Exact Target) preferred.
Strong analytical skills and attention to detail.
Strong written, verbal, and interpersonal communication skills.
Knowledge of Microsoft Excel and Adobe Photoshop.
Ability to work on multiple projects and prioritize them properly while meeting deadlines.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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margin: 0.0in;
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font-size: 12.0pt;
font-family: Times New Roman;
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mso-margin-top-alt: auto;
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font-size: 10.0pt;
div.WordSection1
page: WordSection1;
ol
margin-bottom: 0.0in;
ul
margin-bottom: 0.0in;
Email Marketing Specialist
Bonnier Corp. is seeking a full-time email marketing specialist to execute the audience engagement and growth strategies for multiple brands through the email channel. Email campaigns include but are not limited to newsletters, sponsored messages and event promotions. This individual will also coordinate mailing schedules, research and communicate best practices, assist in the analysis of channel performance, and participate as a key member of new product development teams.
Responsibilities
The job of Email Marketing Specialist is to facilitate effective and consistent communication between Bonnier Corporation s brands and their audiences. To that end, this individual will work consistently with editors and marketers from assigned brands to regularly and successfully perform the following
Responsibilities:
Lead email channel management for a select group of Bonnier Corp. brands.
Communicate email best practices and facilitate adoption across the company.
Verify compliance with CAN-SPAM and ISP anti-spam requirements.
Manage all email list generation activities and oversee the health of each list.
Communicate new features, platform changes and procedural changes to key stakeholders.
Assist in the analysis and reporting of email campaign performance metrics.
Perform A/B and multivariate testing.
Analyze, segment and maintain multiple target lists.
Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.
Skills / Requirements
Bachelor's degree in Management, Journalism or related business / technical or communications field.
Email marketing experience required, preferably 2
years.
General understanding of HTML.
Experience with email vendor (Silverpop, CheetahMail or Exact Target) preferred.
Strong analytical skills and attention to detail.
Strong written, verbal, and interpersonal communication skills.
Knowledge of Microsoft Excel and Adobe Photoshop.
Ability to work on multiple projects and prioritize them properly while meeting deadlines.
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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