Digital Media Campaign Manager
Overview
The Digital Media Campaign Manager (MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability. In partnering with the Ad Operations team, they work with the client from creation of the Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign. The MCM will have excellent client communication skills and be responsible for guiding the client experience through various milestones. This individual must have a strong understanding of Display Remarketing and Paid Search, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.
The Media Campaign Manager plays a crucial role in proactive campaign management and must have an in-depth understanding of the client's property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products (BI & Res) in the management strategy to holistically achieve the client's goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.
Responsibilities
Develop in-depth understanding of client needs and establish a cohesive, trusting relationship
Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels
Write and deliver media plans to Sales
Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance
Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
Manage client onboarding and renewal process
Draft ad copy and present to client for approval
Initiate campaign set-up and workflow for tracking tags
Manage creative development and client approval process
Establish deadlines for various components in order to achieve the completed projects by designated due date
Ensure all new and renewal campaigns launch and quality SLAs are met
Collaborate with Advertising Operations to develop optimization strategies and detail changes
Provide analysis and commentary for client reports
Reallocation of cross-channel budgets
Pitch new products and increases in budget to existing clients
Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client's business
Manage campaigns for clients with a proactive, detailed, strategic and analytical approach
Own the development and continued upkeep of client strategy throughout the lifecycle of campaigns
Other duties as assigned
Key Performance Indicators (KPI's) to monitor success:
Campaign ROAS
Campaign profitability
Campaign pacing
Renewal Rate
Upsell /Cross Sell; Maximizing the number of TC Products utilized by client for a holistic experience
Qualifications
Bachelor's Degree in related field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance
Minimum of 2 years of relevant online media experience (implementing and managing Digital Media campaigns through Display Remarketing, TripAdvisor and Paid Search)
Minimum of 2 years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time
Minimum 2 years of experience with successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills
Experience in Google Analytics and Google Adwords required; Google Adwords Certified a plus
Knowledge and experience working with ad tags, basic HTML and rich media
Media experience in the Hospitality industry a major advantage
Ability to evaluate data trends, understand and evaluate budget/results, upsells, ROAS, margins and KPIs and other numeric data effectively
Ability to professionally represent TravelClick at client meetings and on conference calls
Excellent oral and written communication skills
Excellent interpersonal skills that encourage team cooperation, promote enthusiasm, and both demonstrate and motivate strategic thinking
Focused on team outcomes rather than individual success
Ability to effectively influence key internal partners at all levels within the organization
Strong copy writing skills and ability to communicate within guidelines
Strong focus on outcomes; has initiative to drive results for excellent campaigns
Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
Proficient in MS Office, with an expertise in MS Excel and Powerpoint
#LI-JA1
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
The Digital Media Campaign Manager (MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability. In partnering with the Ad Operations team, they work with the client from creation of the Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign. The MCM will have excellent client communication skills and be responsible for guiding the client experience through various milestones. This individual must have a strong understanding of Display Remarketing and Paid Search, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.
The Media Campaign Manager plays a crucial role in proactive campaign management and must have an in-depth understanding of the client's property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products (BI & Res) in the management strategy to holistically achieve the client's goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.
Responsibilities
Develop in-depth understanding of client needs and establish a cohesive, trusting relationship
Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels
Write and deliver media plans to Sales
Conduct conference calls with client regarding campaign performance and recommended modifications for improved campaign performance
Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
Manage client onboarding and renewal process
Draft ad copy and present to client for approval
Initiate campaign set-up and workflow for tracking tags
Manage creative development and client approval process
Establish deadlines for various components in order to achieve the completed projects by designated due date
Ensure all new and renewal campaigns launch and quality SLAs are met
Collaborate with Advertising Operations to develop optimization strategies and detail changes
Provide analysis and commentary for client reports
Reallocation of cross-channel budgets
Pitch new products and increases in budget to existing clients
Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client's business
Manage campaigns for clients with a proactive, detailed, strategic and analytical approach
Own the development and continued upkeep of client strategy throughout the lifecycle of campaigns
Other duties as assigned
Key Performance Indicators (KPI's) to monitor success:
Campaign ROAS
Campaign profitability
Campaign pacing
Renewal Rate
Upsell /Cross Sell; Maximizing the number of TC Products utilized by client for a holistic experience
Qualifications
Bachelor's Degree in related field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Statistics or Finance
Minimum of 2 years of relevant online media experience (implementing and managing Digital Media campaigns through Display Remarketing, TripAdvisor and Paid Search)
Minimum of 2 years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time
Minimum 2 years of experience with successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills
Experience in Google Analytics and Google Adwords required; Google Adwords Certified a plus
Knowledge and experience working with ad tags, basic HTML and rich media
Media experience in the Hospitality industry a major advantage
Ability to evaluate data trends, understand and evaluate budget/results, upsells, ROAS, margins and KPIs and other numeric data effectively
Ability to professionally represent TravelClick at client meetings and on conference calls
Excellent oral and written communication skills
Excellent interpersonal skills that encourage team cooperation, promote enthusiasm, and both demonstrate and motivate strategic thinking
Focused on team outcomes rather than individual success
Ability to effectively influence key internal partners at all levels within the organization
Strong copy writing skills and ability to communicate within guidelines
Strong focus on outcomes; has initiative to drive results for excellent campaigns
Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
Proficient in MS Office, with an expertise in MS Excel and Powerpoint
#LI-JA1
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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