Data Scientist, Marketing & Analytics
Performs advanced analysis of the effects of various marketing efforts against desired results. Drives analysis and development of propensity models and other statistical executions to optimize marketing tactics. Helps define and optimize segmentation strategy using a variety of techniques, ranging from data aggregation via statistical analysis to complex data mining. Deliver findings with visual tools and power point decks that inform and inspire internal stakeholders to make better business decisions. Work with colleagues in Marketing Operations and IT to infuse predictive analytics into customer touchpoints to drive increased relevance and resulting business performance.
MAJOR
Responsibilities:
Mine data (structured, unstructured, transactional, etc.) to detect patterns, opportunities and insights that drive our personalization strategy
Develops segmentation, propensity, and look-a-like modeling of individuals across known, identified and anonymous audiences
Create the analytics to leverage known, inferred and appended information about individuals to facilitate the right content, at the right time, across a guest's planning, shopping, fulfillment and on-property experience.
Create a comprehensive understanding of consumer behaviors and attributes that drives strategy, improves the customer experience, and generates revenue.
Define and produce deliverables that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders and decision makers.
SCOPE: This role is responsible for the design and management of segmentation and modeling practices that incorporate demographic and behavioral data from CRM systems, online tracking data and 3rd party enhanced data, in partnership with internal marketing teams, to enhance understanding and increase value by application of actionable segmentation and models.
Qualifications:
Experience programming big data with statistical modeling tools such as SAS, SPSS, or R;
Ability to manipulate unstructured data with tools such as Python and mine to form insights about the business;
Familiar with visual analytic tools such as Tableau and Cognos;
Ability to paint a picture through analytics that will enhance and determine business decisions;
Capable of pulling down structured data for modeling through SQL
Excellent analytical skills required including advanced statistical and data mining techniques;
Previous experience with marketing, media and customer segmentation strategy required;
Ability to handle multiple projects required and work independently in a deadline oriented environment;
Desire to work in a fast paced environment required.
EDUCATION: Master's degree and/or Certificate in Statistics/Data Mining is required.
Experience: 3-5 years prior hands-on experience in big data. Experience programming with statistical modeling tools to fuel and deliver marketing personalization. Strong familiarity with manipulating and mining unstructured data to transform business decisions that impact the bottom line. Experience leveraging visual analytics to create a seamless and inspirational story that inspire and inform business leaders with the necessary knowledge to drive revenue and customer loyalty. Practice with designing experiments to determine the best path forward.
Your talent, skills and experience will be rewarded with a competitive compensation package.
We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
To go directly to this position cut and paste the Job Posting number: 33022BR
Universal
IT'S A BIG UNIVERSE. WHERE DO YOU FIT IN?
Universal elements and all related indicia TM & 2017 Universal Studios. 2017 Universal Orlando. All rights reserved. EOE
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
MAJOR
Responsibilities:
Mine data (structured, unstructured, transactional, etc.) to detect patterns, opportunities and insights that drive our personalization strategy
Develops segmentation, propensity, and look-a-like modeling of individuals across known, identified and anonymous audiences
Create the analytics to leverage known, inferred and appended information about individuals to facilitate the right content, at the right time, across a guest's planning, shopping, fulfillment and on-property experience.
Create a comprehensive understanding of consumer behaviors and attributes that drives strategy, improves the customer experience, and generates revenue.
Define and produce deliverables that identify opportunities to shape consumer experiences and that inform and inspire internal stakeholders and decision makers.
SCOPE: This role is responsible for the design and management of segmentation and modeling practices that incorporate demographic and behavioral data from CRM systems, online tracking data and 3rd party enhanced data, in partnership with internal marketing teams, to enhance understanding and increase value by application of actionable segmentation and models.
Qualifications:
Experience programming big data with statistical modeling tools such as SAS, SPSS, or R;
Ability to manipulate unstructured data with tools such as Python and mine to form insights about the business;
Familiar with visual analytic tools such as Tableau and Cognos;
Ability to paint a picture through analytics that will enhance and determine business decisions;
Capable of pulling down structured data for modeling through SQL
Excellent analytical skills required including advanced statistical and data mining techniques;
Previous experience with marketing, media and customer segmentation strategy required;
Ability to handle multiple projects required and work independently in a deadline oriented environment;
Desire to work in a fast paced environment required.
EDUCATION: Master's degree and/or Certificate in Statistics/Data Mining is required.
Experience: 3-5 years prior hands-on experience in big data. Experience programming with statistical modeling tools to fuel and deliver marketing personalization. Strong familiarity with manipulating and mining unstructured data to transform business decisions that impact the bottom line. Experience leveraging visual analytics to create a seamless and inspirational story that inspire and inform business leaders with the necessary knowledge to drive revenue and customer loyalty. Practice with designing experiments to determine the best path forward.
Your talent, skills and experience will be rewarded with a competitive compensation package.
We regret, due to the volume of responses, only applicants of interest will be contacted. Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.
To go directly to this position cut and paste the Job Posting number: 33022BR
Universal
IT'S A BIG UNIVERSE. WHERE DO YOU FIT IN?
Universal elements and all related indicia TM & 2017 Universal Studios. 2017 Universal Orlando. All rights reserved. EOE
. Apply now!Estimated Salary: $20 to $28 per hour based on qualifications.
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