Digital Marketing Specialist
Orlando, FL Orlando, FL Full-time Full-time $41,600 - $127,400 a year $41,600 - $127,400 a year If you live and breathe marketing, we need to talk.
We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
As a marketing manager you will be responsible for social media marketing, digital marketing, video production and deployment, graphic design, PPC campaigns, press release, working with web deign tam for content updates, lead generation strategies, remarketing old contacts, and advancing program efforts in communication.
You will have remote workers part of your team.
A strong communication skill for remote workers is a must.
We want innovative, motivative, creative, assertive, strong communicator, coachable, and responsible.
Responsibilities Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Skills Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.
g.
, Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Note:
To become an eligible candidate all assessments must be completed.
Job Type:
Full-time Pay:
$41,600.
00 - $127,400.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Professional development assistance Referral program Retirement plan Vision insurance Schedule:
Choose your own hours Monday to Friday On call Overtime Weekend availability Supplemental pay types:
Bonus pay Education:
Bachelor's (Preferred)
Experience:
Branding:
2 years (Preferred) Social media marketing:
4 years (Preferred) Digital marketing:
4 years (Preferred) Team management:
1 year (Preferred) Marketing:
5 years (Required) online marketing:
3 years (Required) Lead generation:
3 years (Required) Work Location:
Hybrid remote in Orlando, FL 32811.
Estimated Salary: $20 to $28 per hour based on qualifications.
We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity.
To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
As a marketing manager you will be responsible for social media marketing, digital marketing, video production and deployment, graphic design, PPC campaigns, press release, working with web deign tam for content updates, lead generation strategies, remarketing old contacts, and advancing program efforts in communication.
You will have remote workers part of your team.
A strong communication skill for remote workers is a must.
We want innovative, motivative, creative, assertive, strong communicator, coachable, and responsible.
Responsibilities Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely Oversee and approve marketing material, from website banners to hard copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Skills Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.
g.
, Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets A sense of aesthetics and a love for great copy and witty communication Up-to-date with the latest trends and best practices in online marketing and measurement BSc/MSc degree in Marketing or related field Note:
To become an eligible candidate all assessments must be completed.
Job Type:
Full-time Pay:
$41,600.
00 - $127,400.
00 per year
Benefits:
401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Professional development assistance Referral program Retirement plan Vision insurance Schedule:
Choose your own hours Monday to Friday On call Overtime Weekend availability Supplemental pay types:
Bonus pay Education:
Bachelor's (Preferred)
Experience:
Branding:
2 years (Preferred) Social media marketing:
4 years (Preferred) Digital marketing:
4 years (Preferred) Team management:
1 year (Preferred) Marketing:
5 years (Required) online marketing:
3 years (Required) Lead generation:
3 years (Required) Work Location:
Hybrid remote in Orlando, FL 32811.
Estimated Salary: $20 to $28 per hour based on qualifications.
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